When it comes to British institutions, it would be fair to say that Ladbrokes is one of the biggest and best around. Even in the modern era where it seems that sports betting, online gaming and casino games are everywhere, Ladbrokes still manages to be a big name in the industry. The company may have moved away from only being a name on the High Street to being a name known all over the world online but there is still something traditional about them that marks them for the average UK gaming fan.
However, while the company has recently announced success and profits in its digital divisions, it appears that poker is not at the top of the positive elements for Ladbrokes at the moment. Even though the company has a great reputation for providing safe and reliable online gaming facilities for players, there has been a movement away from its online poker arm in the past year.
Poker is an important element for a gaming firm
Last year, the company had a poker digital revenue of £14.2m but in the year just finished this dropped by over £3m. The digital revenue for Ladbrokes for the year just finished stood at £10.9m, the biggest drop experienced by any of the digital elements offered by the site. In fact, overall, Ladbrokes still managed to post an increase in its overall revenues in their digital casino and gaming sections. The previous total was £73.5m which rose to £75.8m. There will be mutterings and suggestions within Ladbrokes that they should be receiving a better return from the poker sector.
While there are plenty of alternative poker rooms and options for players, with Ladbrokes being such an established name in the online sector, the company should be looking to continually move upwards in this field.