Things are starting to really get exciting for the International Stadiums Poker Tour event at Wembley Stadium and all of the people that said that the event would never happen are now starting to doubt their words. The involvement of Dusk Till Dawn really helped the event to get some prominence in the poker community and this involved inspired many people to start taking the event more seriously.
The serious nature of the ISPT event can be seen in the fact that there has been another major name announced as a sponsor for the big event. Big name sponsors are crucial for events like this and when it comes to major European events, there is one company that knows all about marketing and promotion. The story of Red Bull is a highly interesting one from a business viewpoint and if you ever find yourself with some time to kill, it is well worth checking out.
Poker players often need an energy boost
In brief though, the European distributors of Red Bull don’t concern themselves with making their product, all they are interested in is the promotion and marketing of the company. This is different from a lot of firms and it has certainly freed up the company to promote itself in innovative ways. The sponsorship of the ISPT event at Wembley is another in the long line of Red Bull flexing their muscle and shoving their weight behind such a major sporting event.
Red Bull is now the official drink of the event and they will be running a number of different promotions during this poker festival! Given the events sponsored by the company in the past, such as the Red Bull Soap-box Race, the MotoGP Rookie Cup and the Red Bull X-Fighter, there is no doubt that Red Bull knows all about creating focus and attention on to an event and this time, poker will be the beneficiary of their talent and skill.
Red Bull will be made available at Wembley Stadium for the event which runs between the 31st of May and the 5th of June but there may be one or two other tricks up their sleeve. The ISPT released a statement announcing the partnership, saying;
Red Bull has always supported extreme sports events and the ISPT is making history by bringing together thousands of players from all over the world for the first ever live poker tournament in Wembley Stadium. Boldness, bravery and the will to collectively raise the bar and succeed have united Red Bull and ISPT for this unique event.
Any poker player that is in need of a pick-me-up at Wembley Stadium now knows that help will be at hand!